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What is the innovative concept of packaging design?

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in essence, packaging is a marketing tool and the last marketing information your customers see before buying your products. If your products are sold in retail stores, packaging design will become a major factor in measuring the success of your products
nowadays, to make your product stand out from hundreds of similar products, you have to design it differently. See what your competitors are doing and make your design unique. Novel packaging will make your products stand out, help you shape your brand and humanize your products. Whether you like it or not, people often first judge the quality of your product by packaging
so how can you keep your packaging design from going out of fashion? You can spend thousands of dollars to get some ideas from packaging design companies, or you can think about it yourself. Here are ten ideas that can stimulate your thinking and help you come up with new packaging
1. Design reusable packaging
the small beverage market is mature and the competition is extremely fierce. If you think there is nothing new here, you are wrong. POM tea launched a special package. The product itself is very special – especially the tea with pomegranate juice. The packaging is even more noteworthy: the drink is packed in a commonly used long strip of glass with a lid and a heat shrinkable label that says: remove the label and leave the bottle. The product costs about $2.79 a bottle, which is not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling
2. Add small modifications to the packaging
sometimes your packaging is very standardized, and adding some small modifications can make it different. Amy’s kitchen has made such changes in its pasta sauce production line. The sauce is packaged in standard size cans with standard color labels. What distinguishes it from a lot of products is its paper and a golden ring on the lid of the can. It looks like a grandmother’s package, so it’s hard not to notice it when you walk across the shelf
3. Put packaging design in the first place
many people think that products should be put in the first place and packaging in the second place. But method products is just the opposite. From the beginning, they focused on the design of packaging – they want to design a beautiful packaging, and you don’t have to hide it to hide it. They have designed a series of high-quality cleaning products and packaging, which can be placed in the kitchen or bathroom like decorations. These products stand out in the supermarket
4. Make the packaging interesting
interesting packaging is not only the patent of children, but also adults like interesting things. The mainstream design style of children’s product packaging, such as bright colors and different general shapes, can also be used in the packaging design of adult products. It can only be more exquisite. First, the industry that integrates “fun” elements into packaging design is the wine industry. If you just spend some time in the local shops, you will find that many wine bottle labels are printed with horses, penguins, kangaroos, frogs, swans and so on. There is no need to prepare a penguin shaped bottle. Just printing a penguin on it is enough to make it stand out
5. Show off the color of products
the company is a giant in the candle industry, with 160 years of candle manufacturing history. Their packaging is not strange. They only use transparent bottles, but the color is amazing. They painted multi-layer candles with bright colors and let the color shine through the transparent glass bottle. The label on the surface of the bottle is white on the back, which highlights the color of the candle in the bottle. Therefore, on the candle shelf in the supermarket, they can be easily distinguished from other similar products
6. Double sided printing – extend your label
if your product is a transparent liquid and packed in a transparent bottle, there is a way to give you more packaging design space and low cost. I mean, you can print something on the back of the label. Of course, regular information can’t be put on the back of the label, but it can be printed, such as debates, stories about the company, or suggestions for better use of the product. This is a very simple way to give your customers more information without damaging the image of the packaging
7. Try a metallic look
many labels are printed on white or transparent materials, but you also have many other options. One option worth considering is to use metal foil as label or packaging. If the design is good, the metal appearance is much better than the white one, and it won’t cost much
8. Design packaging according to the characteristics of customer base
Unilever’s axe series products have a very clear positioning – young people aged between 18 and 35. Therefore, their packaging design focuses on attracting these people. The packaging bottle of axe show gel is a thick molded black plastic container with a rough appearance. It is very popular with these young people. It is as simple to use it to put shower gel as lubricating oil
9. Integrating the two packaging design concepts
another highly competitive industry is the beer industry, where large manufacturers try to dominate the competition. Last year, Anheuser Busch came up with a new packaging concept and unexpectedly won a number of packaging design awards. This concept is actually very simple. Strangely, no one has ever thought of it. We all know that beer is either packaged in glass bottles or in aluminum cans. Anheuser Busch’s idea is to combine these two concepts, and a new packaging – aluminum bottles was thought out. It’s special, beautiful and 100% recyclable.

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