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What is the concept of packaging design

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material elements include basic materials (paper materials, plastic materials, glass materials, metal materials, ceramic materials, bamboo and wood materials and other composite materials) and auxiliary materials (adhesives, coatings and inks), which are the material basis for the realization of the three major functions of packaging (protection, convenience and sales), It is directly related to the overall function and economic cost of packaging, production and processing methods and the recycling and treatment of packaging waste
the selection of materials in green packaging design should follow the following principles
(1) lightweight, thin, easy to separate and high-performance packaging materials
(2) recyclable and renewable packaging materials
(3) edible packaging materials
(4) degradable packaging materials
(5) packaging materials for natural ecological energy developed by using natural resources
(6) try to choose paper packaging. The appearance of packaging is a major aspect of packaging design. The appearance elements include the size and shape of the packaging display surface. If the shape design is reasonable, it can save packaging materials, reduce packaging costs and reduce the pressure of environmental protection. When considering the shape elements of packaging design, those geometries that save raw materials should be preferred. Among various geometric bodies, if the volume is the same, the surface area of the spherical body is the smallest; For prism, the surface area of cube is smaller than that of cuboid; For a cylinder, when the height of the cylinder is equal to the diameter of the bottom circle, its surface area is the smallest
excellent packaging shape design should follow the following principles
(1) make full use of the formal beauty principle of commodity appearance elements in combination with the characteristics of the product itself
(2) adapt to market demand, carry out accurate market positioning and create brand personality
(3) take “light, thin, short and small” as an example to eliminate excessive packaging, exaggerated packaging and useless
(4) draw inspiration from nature and innovate the design of packaging shape by means of simulation
(5) fully consider the elements of environment and ergonomics
(6) actively use new processes and materials for modern packaging shape design
(7) vigorously develop the shape design of serial packaging. In order to truly achieve the standard of green packaging, it is not perfect to rely on the above four points, and green packaging technology is also needed as a supplement. The technical elements mentioned here include the equipment in packaging design. workmanship Energy and adopted technology. The so-called green technology refers to the technical system that can reduce pollution, reduce consumption, control pollution or improve ecology
the technical elements of green packaging design include the following points
(1) processing equipment and energy used shall be beneficial to environmental protection and shall not produce gas, liquid, light, heat, taste, etc. harmful to the environment. Pollution production process and production process have no impact on the environment, and low energy consumption equipment is adopted. The processing process does not produce toxic and harmful substances
(2) enhance the research of removable packaging design, so that consumers can easily disassemble packaging according to environmental protection requirements
(3) strengthen the research and development of green additives and green inks.

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