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The advantages of good packaging design and the disadvantages of bad packaging design

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packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers’ desire to buy. We firmly believe that packaging is a powerful means to establish the affinity between products and consumers. In today’s economic globalization, packaging and commodities have been integrated. As a means to realize commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important topic that enterprises and design have to pay attention to. The function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales and improve product added value. As a comprehensive discipline, packaging has the duality of the combination of goods and art.

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