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Function of packaging

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function:

realize commodity value and use value, and is a means to increase commodity value

protect commodities from natural factors such as sunlight, rain and dust pollution, and prevent losses such as volatilization, leakage, melting, pollution, collision, extrusion, loss and theft

banner

bring convenience to the storage, transportation, adjustment and sales of circulation links, such as loading and unloading, inventory, palletizing, delivery, receiving, transshipment, sales counting, etc

beautify goods and attract customers, which is conducive to sales promotion

extended data:

packaging is the general name of containers, materials and auxiliary materials used according to certain technical methods to protect products in the process of circulation, facilitate storage and transportation and promote sales; It also refers to the operation activities of applying certain technical methods in the process of using containers, materials and auxiliary materials to achieve the above purpose. Marketing packaging focuses on planning strategy and becomes a broad packaging. You can also dress someone or something up or try your best to help him be perfect in some way

reference: Baidu Encyclopedia – packaging

the functions of packaging are as follows:

1. Realize commodity value and use value, and it is a means to increase commodity value

2. Protect commodities from natural factors such as sunlight, rain and dust pollution, and prevent losses such as volatilization, leakage, melting, pollution, collision, extrusion, loss and theft

3. Bring convenience to the storage, transportation, adjustment and sales of circulation links, such as loading and unloading, inventory, stacking, delivery, receiving, transshipment, sales counting, etc

4. Beautifying goods and attracting customers are conducive to sales promotion

extended data

packaging is the general name of containers, materials and auxiliary materials used according to certain technical methods to protect products, facilitate storage and transportation and promote sales in the process of circulation; It also refers to the operation activities of applying certain technical methods in the process of using containers, materials and auxiliary materials to achieve the above purpose. Marketing packaging focuses on planning strategy and becomes a broad packaging. You can also dress someone or something up or try your best to help him be perfect in some way

excellent packaging shape design should follow the following principles:

combined with the characteristics of the product, make full use of the formal beauty law of commodity shape elements

adapt to market demand, carry out accurate market positioning and create brand personality

the principle of “light, thin, short and small” should be taken into consideration to eliminate excessive packaging, exaggerated packaging and useless

draw inspiration from nature and innovate the design of packaging shape by means of simulation

fully consider the elements of environment and ergonomics

actively use new processes and materials for modern packaging shape design

vigorously develop the shape design of serial packaging

① realize commodity value and use value, and it is a means to increase commodity value

② protect commodities from natural factors such as sunlight, rain and dust pollution, and prevent losses such as volatilization, leakage, melting, pollution, collision, extrusion, loss and theft

③ bring convenience to the storage, transportation, adjustment and sales of circulation links, such as loading and unloading, inventory, stacking, delivery, receiving, transshipment, sales counting, etc

④ beautify goods and attract customers, which is conducive to sales promotion

extended data

packaging refers to the protective layer and decoration outside the object. Marketing packaging focuses on planning strategy and becomes a broad packaging. Packaging is the general name of containers, materials and auxiliary materials used according to certain technical methods to protect products in the process of circulation, facilitate storage and transportation and promote sales

also refers to the operation activities of applying certain technical methods in the process of using containers, materials and auxiliary materials to achieve the above purpose. Different objects have different packaging methods and materials, and some containers such as boxes are also specially used for packaging

reference: Baidu Encyclopedia – packaging

the functions of packaging are:

protective function: protective is the most basic function of packaging, which refers to protecting the contents and ensuring that the products reach consumers in good condition. The packaging should play the role of moisture-proof, anti volatilization, anti pollution and microorganism. The effectiveness of protective articles is closely related to the packaging design

convenience function: convenience is another important function of packaging. Convenience includes several aspects: first, the convenience of packaging processing, which is convenient for production and reuse; Second, the convenience of inventory transportation, which is easy to identify and save space; Third, it is reasonable and convenient to use, easy to identify before purchase, and easy to carry, store and reuse after purchase

information transmission function: packaging must have the function of transmitting information about commodity content, which is realized through packaging design. The information conveyed includes applied information and promotional information Applied information, such as brand, product name, composition, use method, etc

promotional information refers more to the attraction of packaging design, such as unique shape, novel design, prominent tone, exquisite font, different texture, etc., which will attract consumers, become an important means of promoting goods, and help to establish a good corporate image in the eyes of consumers

Expand exhibition materials:

function of packaging:

function of commodity publicity and marketing: pay attention to the research of commodity characteristics, such as sales object, sales method, price, etc., so as to make the most direct publicity for product packaging design. There is no need for other media guidance to make the product packaging a “silent salesman.”

fascinating visual communication function: using the visual beauty of various packaging forms, colors, symbols and advertising display effects to attract consumers’ attention and arouse their purchase desire.

reference: Baidu Encyclopedia – the function of packaging

first, the function of packaging

① realize commodity value and use value, and it is a means to increase commodity value

② protect commodities from natural factors such as sunlight, rain and dust pollution, and prevent losses such as volatilization, leakage, melting, pollution, collision, extrusion, loss and theft

③ bring convenience to the storage, transportation, adjustment and sales of circulation links, such as loading and unloading, inventory, stacking, delivery, receiving, transshipment, sales counting, etc

④ beautify goods and attract customers, which is conducive to sales promotion

II. The role of packaging in marketing

protect products

ensure that the product entity will not be damaged, lost and deteriorated after the end of the production process and before it is transferred to consumers until it is consumed

promote sales

packaging has the functions of identification, beautification and convenience. Packaging is an extension of the product and a par
t of the overall product

increase profits

excellent packaging can not only make good products and packaging complement each other and avoid “first-class goods, second-class packaging and third-class price”, but also often improve the value of goods. The excess price is higher than the additional cost of packaging and is accepted by customers

III. type of packaging

1 According to the product sales scope: domestic product packaging and export product packaging

2. According to the role of packaging in the circulation process: single package, medium package and outer package

3. According to the packaging materials: paper products packaging, plastic products packaging, metal packaging, bamboo and wood packaging, glass container packaging and composite materials packaging

4. According to the number of times of use of packaging: there are once used packaging, multiple used packaging and turnover packaging

5. According to the degree of softness and hardness of packaging containers: hard packaging, semi hard packaging and soft packaging

6. By product category: food packaging, drug packaging, mechanical and electrical product packaging, dangerous goods packaging, etc

7. Divided by function: transportation packaging, storage packaging and sales packaging

8. According to the packaging technology and methods: there are shockproof packaging, moisture-proof packaging, rust proof packaging, mildew proof packaging, etc

9. Classified by packaging structure: body fitted packaging, blister packaging, heat shrinkable packaging, portable packaging, pallet packaging, combined packaging, etc

IV. elements included in packaging design

1. Trademark design (function)

trademark is a symbol and a symbolic image of enterprises and products. The characteristics of trademark are determined by its function and form. It needs to express the rich communication content in a simpler, cleaner and more general form in a relatively small space. At the same time, it needs to be easy to understand and remember

trademarks can generally be divided into three forms: text trademarks, graphic trademarks and trademarks combining text and graphics. A successful trademark design should be the product of the organic combination of creative expression. Creativity is to synthesize, analyze, summarize and summarize a certain idea according to the design requirements, turn abstraction into image through philosophical thinking, and gradually transform the design concept from abstract evaluation performance into specific image design

2. Graphic design

Graphic Design of packaging design mainly refers to the image of products and other auxiliary decorative images. As the language of design, graphics is to show the internal and external components of the image and convey the information to consumers in the form of visual image.  

3. Color design

color design occupies an important position in packaging design. Color is an important factor to beautify and highlight products. The color design of product packaging should be reasonably arranged according to the characteristics, purpose and market positioning of goods. For example, a child’s toy should use bright colors to attract children in the color selection of the outer package. The application of packaging color is closely related to the conception and composition of the whole picture design

4. Text design

text is a symbol to convey information, ideas and express a certain subject content. The product name, description text, advertising text, manufacturer, company or distribution unit on the commodity packaging reflect the essential content of the packaging. In product packaging, there are many words describing product information and enterprise information. How to do well in product packaging design? The information we need to spread is the most important link in packaging design. When designing packaging, these words must be considered as a part of the overall packaging design

5. Grasp of composition skills & nbsp

just like the grasp of color skills, there are many kinds of composition skills, and the relationship between them is interdependent and mutually expressed. However, color is the basis, composition is the process and the ultimate goal. In addition to mastering certain skills, we should also pay attention to its visual effect. And the effect is the ultimate goal

6. Grasp of cultural connotation

a good packaging design work must make people feel comfortable and have a pleasant aesthetic psychological satisfaction. The core of this satisfaction cannot be short of a certain cultural connotation. This cultural connotation, like a person’s temperament and cultivation, gives people an internal charm and endless room for aftertaste

extended data

successful packaging design can often achieve three effects: the far effect is eye-catching; The near effect is fascinating one by one; Long term effect – impressive. At the same time, successful packaging design must have five basic points

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